F1 Heineken deal tipped to be 'game-changer' for fans

Formula 1 is expected to announce a major new sponsorship deal with Heineken at the Canadian Grand Prix that will be a 'game-changer' for fans, sources with good knowledge of the situation have suggested.

 

F1 supremo Bernie Ecclestone has called a press conference for the Thursday before the Canadian Grand Prix to announce the conclusion of a deal with a new 'Formula One Global Partner.'

Although there is no confirmation on who this partner is, speculation in the paddock has pointed towards Ecclestone putting together a deal with brewery giant Heineken that could be worth as much as $250 million over seven years.